Here's exactly what happens at every bill
Not a vague "loyalty program." A specific mechanism that runs in 2 seconds — automatically.
- Customer pays → 10% cashback credits automatically to their MRP wallet. No app, no card, just their phone number.
- 2 seconds later → WhatsApp invoice lands on their phone with their cashback balance. They see ₹500 waiting. That's their reason to return.
- 30 days no visit → Auto "We miss you" WhatsApp fires with their pending cashback. Warm nudge, not spam. They come back.
- Next order → ₹8,000 average (60% bigger) because they're using cashback and feel like a VIP. The flywheel accelerates.

